Extract the emotions, literally. In order to save time, reduce costs, improve the bottom line and make business more effective, companies need to be able to respond to constantly changing moods of their customers, in other words, the proper sentiment analysis and measurement is needed. Discover what campaigns are successfull among your customers, protect and boost your brand perception, analyze your social sites posts and customer‘s comments in order to engage with your audience.
Proper sentiment analysis allows you to learn about present, predict the future and adjust your business.
- Trends in customer‘s behavior and their needs
- Detecting the upcoming PR crisis, social media escalating or escalating emotions of a individual customer
- Media and social media monitoring
- Financial markets moves – investment decision making
Creatity s.r.o. developed its own set of sentiment analysis tools, which are highly customisable for any of your business needs.
How are the media talking about you? Or your competitors? How are people on social media reacting? What is your brand reputation? Media and social media monitoring with proper sentiment analysis has all the answers.
Do you need marketing insight to learn what your customers like or dislike, what are their needs? What are the trends in your business segment? What is the opinion of your audience? What are the needs and opinion of your competitor’s audience? Analyze it and let your business flourish.
Combination of sentiment analysis with Artificial intelligence and machine learning brings even more outstanding results, especially with big amount of data available.
Lots of data is crucial for any high quality sentiment analysis. And we know how to extract them…
…Webscraping and webcrawling
With our help, you will be able to harvest all types of data and other content, such as media, from any website. We will grab and organize the unstructured data and make it ready for analysis or research.
News sites, social media like Facebook or Twitter, online forums and discussions, blogs, reviews people’s commentary. Data about prices and availability of certain products. Almost any website you may think of might be scraped and data extracted and exported into structured files ready for any type of analysis.
Another possible use case is to extract data structures from applications with web interface and with no proper API. Such applications can be still in use in your company and in the absence of source code or direct access to the database, it can be easier to simply retrieve the data using a web interface, along with formatting and use them for archiving purposes.